How Twenity can help you use Twitter more efficiently
Even though Twitter is one of the most minimalistic social services available, it's also one of the hardest to understand and master. We all know people who are having problems with it , and to be frank, it took us quite some time to get Twitter too. We are not saying we are social media ninjas now, but we do know a few things and are acquainted with various best practices on Twitter. And we've built some of that into Twenity.
From Twitter rookies to professionals
Heavy Twitter users and social media professionals can use Twenity to see how they're performing and what kind of reactions their actions have triggered. But Twitter rookies and casual users (for whom this post is intended), they are the ones who are usually facing bigger problems and need someone to guide them to through the wonderful world of Twitter. Twenity can help.
Twitter is all about interaction
Twitter is all about interaction, and there are many forms of it. From following someone, replying to them, mentioning or even retweeting them. Each of those actions has its weight on Twenity. A reply has little weight since it's only seen by the people who follow both accounts. Retweets have the most weight, since they are the ones who help spread information. Mentions are somewhere in between.
Twenity loves replies, mentions and retweets you receive and get, so your best chance to get somewhere is to go by the golden rule of tweeting: 33% stories, 33% personal (replies and mentions), 33% retweets. You can use the remaining 1% to talk about Twenity. :)
Twenity score can help
Technically, replying or mentioning people will unlock a few badges, but temporarily lower your score on Twenity, since the calculation works with ratios (followers vs. following, replied vs. replies, etc.). But if you'll get feedback, your score will suddenly become higher. Perhaps you'll even get new followers and meet new interesting people.
The bottom line is that have to do things on Twitter, and Twenity will be there to show you how successful your actions were. You should follow people that share your interests and tweet if you want to get noticed, and don't worry, there's an audience for everybody. Besides, don't get scared of being ignored, these things happen even to the best.
Twenity challenges can help
Challenges on the dashboard that unlock Twenity badges require players to do various things, and they cover pretty much everything you can do on Twitter. By letting them guide you, you will sooner or later get the idea of how things work, and the more of them you'll unlock, the better you'll become. In the end, you will see Twitter is pretty simple to use and amazing things can be achieved with it. All you need to do is to have fun.
Proud to announce: The Twenity Dashboard
We are very grateful for all the feedback we've received about Twenity on various channels. We were all ears and the results are finally here. As you probably know, Twenity is intended to behave like an adventure on top of you Twitter activity. While this may have been our plan, some players were still having problems: Where is the adventure? What do I have to do here? Well, guess no more - the newly introduced Dashboard solves most of these issues, with style.
The timeline makes Twenity even more social. It allows you to see how people you follow perform on Twenity and when they made their calculations, unlocked badges and went level-up.
Once you start playing Twenity, it's hard to see any new friends that also started the game. The Latest friends module displays the last five people you follow that have registered to Twenity.
The advanced profile
The Dashboard displays your profile with a bit more data than it's available on the general profile page. We wanted to show you more - how many calculations you've made, how many badges you've unlocked in total, and how many #twenity tweets you've sent to the world.
Challenges 1: badges
Twenity allows you to unlock badges and go through different levels. While you can always browse other people's profiles to see what you have to do for the next badge, we've decided to make it a bit easier. The Challenges module displays the next 5 badges we think are the easiest for you to unlock, helping you conquer the world of Twitter (and Twenity).
Challenges 2: proximity battles
The are people you know who scored similar than you did on Twenity, some of them better, some of them worst. We know what you want to do with them – beat those in front of you, and run away from those behind you. Two of each are shown here, more are available on your profile leaderboard (friends – proximity). So you always know who you're competing against.
Challenges 3: additional
Besides the main challenges, Twenity will be giving players some additional badges. The first group of these badges has been available since our launch, the promoted badges for following accounts on Twitter. Since these have become quite popular, we wanted to make sure you don't miss them.
There are a few other things coming up on the Dashboard, which we'll be publishing as we go along, but we had to start somewhere. Thank you again, because of your interest and feedback, Twenity is evolving at a really fast pace, and we hope you like the newest updates as much as we do.
Promoted badges on Twenity – how they work and how they perform [updated]
On Twenity, players are awarded badges as part of the main adventure they are playing. These 20 badges for achievements, that get upgraded through different levels, come in various forms and materials, from paper, plastic, to metal. But these aren't the only badges in the game, users can also unlock shiny promoted badges, which they get for following various Twitter accounts. These badges are the first and most obvious way of potentially monetizing Twenity, and at this point, it looks like they could actually work.
How to get them
There are 4 promoted badges currently available on Twenity. If you want them, you can follow these accounts on Twitter:
You need two calculations to unlock these badges. The first time, Twenity adds the followed profile to your leaderboard. The second time, you will get the badge.
How they perform
At this point, we have over 900 players on Twenity. Quite a few of them have unlocked promoted badges, but we wanted to know, how many of those were given to players for following a specific account after they've started playing the game.
The following assumption may not be perfectly correct, since there can be other reasons people started following these 4 accounts after they've started using Twenity, but here it goes: if a player made more than 2 calculations (first to record the friendship, second to unlock the badge) between the time they've registered to Twenity and unlocked one of the badges, it's pretty much safe to say they started following these accounts because of Twenity. Here are the full statistics of promoted badges, recorded on February 13th 2012 (download the full list):
*Geek hive was introduced on December 28th 15:00 CET, so the numbers included in the list are for those that have made more than two calculations between that date and the date of unlocking the badge
**There are people who follow Twenity for other reasons, such as the service itself
What this means for marketers
While these numbers may not seem like much, they are still pretty interesting for the current scale of Twenity. While the least popular promoted badge is currently owned by 49 players (more than 5%), the average amount of new followers gained because of it is almost 20, which is more than 2%! While these number may not be representative for larger amounts of players, they are very impressive for less than 2 months of Twenity's existence.
Marketeres can always decide to buy followers elsewhere, but it's a practice that probably doesn't have real effect, since most of those users are not engaged, perhaps even bots. But on Twenity, most players are real people, engaged people. And we haven't even come to the branding effects of owning a custom badge on Twenity.
Interested? Contact us on firstname.lastname@example.org.
Update: Mar 26 2012
There were a few more changes in the last month and a half, so we are attaching the new numbers. The performance is closing in on 3%.