Proud to announce: The Twenity Dashboard
We are very grateful for all the feedback we've received about Twenity on various channels. We were all ears and the results are finally here. As you probably know, Twenity is intended to behave like an adventure on top of you Twitter activity. While this may have been our plan, some players were still having problems: Where is the adventure? What do I have to do here? Well, guess no more - the newly introduced Dashboard solves most of these issues, with style.
Timeline
The timeline makes Twenity even more social. It allows you to see how people you follow perform on Twenity and when they made their calculations, unlocked badges and went level-up.
Latest friends
Once you start playing Twenity, it's hard to see any new friends that also started the game. The Latest friends module displays the last five people you follow that have registered to Twenity.
The advanced profile
The Dashboard displays your profile with a bit more data than it's available on the general profile page. We wanted to show you more - how many calculations you've made, how many badges you've unlocked in total, and how many #twenity tweets you've sent to the world.
Challenges 1: badges
Twenity allows you to unlock badges and go through different levels. While you can always browse other people's profiles to see what you have to do for the next badge, we've decided to make it a bit easier. The Challenges module displays the next 5 badges we think are the easiest for you to unlock, helping you conquer the world of Twitter (and Twenity).
Challenges 2: proximity battles
The are people you know who scored similar than you did on Twenity, some of them better, some of them worst. We know what you want to do with them – beat those in front of you, and run away from those behind you. Two of each are shown here, more are available on your profile leaderboard (friends – proximity). So you always know who you're competing against.
Challenges 3: additional
Besides the main challenges, Twenity will be giving players some additional badges. The first group of these badges has been available since our launch, the promoted badges for following accounts on Twitter. Since these have become quite popular, we wanted to make sure you don't miss them.
Dashboard 2.0
There are a few other things coming up on the Dashboard, which we'll be publishing as we go along, but we had to start somewhere. Thank you again, because of your interest and feedback, Twenity is evolving at a really fast pace, and we hope you like the newest updates as much as we do.
Promoted badges on Twenity – how they work and how they perform [updated]
On Twenity, players are awarded badges as part of the main adventure they are playing. These 20 badges for achievements, that get upgraded through different levels, come in various forms and materials, from paper, plastic, to metal. But these aren't the only badges in the game, users can also unlock shiny promoted badges, which they get for following various Twitter accounts. These badges are the first and most obvious way of potentially monetizing Twenity, and at this point, it looks like they could actually work.
How to get them
There are 4 promoted badges currently available on Twenity. If you want them, you can follow these accounts on Twitter:
You need two calculations to unlock these badges. The first time, Twenity adds the followed profile to your leaderboard. The second time, you will get the badge.
How they perform
At this point, we have over 900 players on Twenity. Quite a few of them have unlocked promoted badges, but we wanted to know, how many of those were given to players for following a specific account after they've started playing the game.
The following assumption may not be perfectly correct, since there can be other reasons people started following these 4 accounts after they've started using Twenity, but here it goes: if a player made more than 2 calculations (first to record the friendship, second to unlock the badge) between the time they've registered to Twenity and unlocked one of the badges, it's pretty much safe to say they started following these accounts because of Twenity. Here are the full statistics of promoted badges, recorded on February 13th 2012 (download the full list):
| Divine design |
|
49 |
18 |
| Geek hive* |
|
134 |
25 |
| Heavenly creatures |
|
51 |
16 |
| Vainglory** |
|
156 |
88 |
*Geek hive was introduced on December 28th 15:00 CET, so the numbers included in the list are for those that have made more than two calculations between that date and the date of unlocking the badge
**There are people who follow Twenity for other reasons, such as the service itself
What this means for marketers
While these numbers may not seem like much, they are still pretty interesting for the current scale of Twenity. While the least popular promoted badge is currently owned by 49 players (more than 5%), the average amount of new followers gained because of it is almost 20, which is more than 2%! While these number may not be representative for larger amounts of players, they are very impressive for less than 2 months of Twenity's existence.
Marketeres can always decide to buy followers elsewhere, but it's a practice that probably doesn't have real effect, since most of those users are not engaged, perhaps even bots. But on Twenity, most players are real people, engaged people. And we haven't even come to the branding effects of owning a custom badge on Twenity.
Interested? Contact us on advertisers@twenity.com.
Update: Mar 26 2012
There were a few more changes in the last month and a half, so we are attaching the new numbers. The performance is closing in on 3%.
| Divine design |
|
65 |
30 |
| Geek hive |
|
162 |
37 |
| Heavenly creatures |
|
69 |
30 |
| Vainglory |
|
188 |
115 |
Impressions from our launch
Twenity was launched on December 21st 2011, as part the last Web Hours (Spletne urice or #wwwh) of the season in Kiberpipa. We have decided on this because #wwwh and Kiberpipa are one of the strongest gathering points of Slovenian web culture, and some of us are quite regular attendees and lecturers. This turned out to be a great idea, since we've managed to get fantastic feedback and had a great time at the new year's party that followed the presentation and launch.
The presentation
Twenity was introduced to the audience by Robert Ilovar from IlovarStritar and Grega Stritar from Neolab (who has nothing to do with Stritar from IlovarStritar). Most concepts behind Twenity were revealed and the presentation was well accepted. Grega (on the right) started off by presenting the calculation and the adventure components, Robert (on the left) followed by presenting the design elements and the marketing strategies.
The help
We knew we needed all the help we can get to get the initial players on Twenity. The geeks of #wwwh were more than helpful, as always, supporting the local initiative. Thank your for that! We came prepared too, everybody that tweeted their results or used the hashtag #twenity on that day, received a real-life metal Twenity badge. Twenity ambassador, level 5.
The results
The results were amazing. We've managed to attract more than 200 players on the same day! We went viral! As you can see on the following screenshot from sitweet.com, which analyzes the Slovenian twittersphere, Twenity was all over the place, becoming a local trending topic.
The players
After the initial push, things cooled off a bit, at least in the number of new players registering to Twenity. This was to be expected. Our optimistic goal was to have 500 players before the new year's, and we've reached that number on December 31st. Currently, there are more than 900 players competing, and we are very happy with these numbers, also because Twenity is slowly penetrating other countries as well (recorded by the unofficial blog). Time to shift into higher gear.
We are very grateful for all of this, because we know you've made this possible. Yes, you.